The Minneapolis Institute of Art sets out to transform the way we engage our world-class collection. Mia Journeys allows you to create trips through the museum that are personally curated, personally relevant and personally rewarding.
Unlike most museum apps, we deliberately designed Mia Journeys as a way to get members to visit, look up and engage with art they might not otherwise have sought out. The interface is fluid but structured so it can flex to emphasize the most relevant features without demanding much attention. Touch-based interactions make dynamic use of constrained smartphone space.
Mia Journeys is helping Mia modernize how we interact with museums in a way that respects the way digital media has changed consumer expectations while retaining the museum as the core of the experience.